Data Privacy Policy

Thank you for your interest in our website. We take your privacy very seriously. Please see below for details of how we handle your data.

Collection, processing and use of personal data

You can visit our website without submitting any personal details. No personal information, such as name, company, address, telephone number or e-mail address, is collected during your visits to our web pages, unless you provide us with such information voluntarily, e.g. by completing and sending contact forms, opening a customer account or registering for our newsletter.

We use the personal data which you provide in order to respond to your wishes and inquiries. We may also use these data for internal market research purposes in isolated cases. Your personal data will not be passed on, sold or otherwise transferred to third parties.

Villeroy & Boch requests you not to send any confidential or copyrighted information to us via this website. Please note that we consider all information or materials which reach us via this channel to be NON-confidential. If you nevertheless send us confidential information or materials, in so doing you grant Villeroy & Boch the unrestricted, irrevocable right to use, reproduce, present, implement, modify, forward and distribute such information or materials.

When you voluntarily send us personal information such as your name, e-mail or postal address, telephone number, personal messages, etc. via contact forms on our web pages, by e-mail or by post, we store and use this information for the purposes of rendering the requested service in each instance (e.g. furnishing of requested information, answering technical or other questions, reaction to your website feedback).

Social Media Plugins

This website uses so-called "social plugins" offered the social networks Facebook, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA,, operated by Twitter Inc., 795 Folsom St., Suite 600, San Francisco CA 94107, USA and Google+, operated by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. These plugins are identifiable by the respective logos or text. Your visit to our website does not result in your browser automatically contacting servers of these services: The plugins are not active until clicking them. After clicking on them, you can use the plugins as intended, e. g.  make your actual recommendation with a second click. If you have activated social plugins, various data will be transmitted to the social network. This may include data mentioned above in Sec. 3. The providers of these services may trace your visit to our website if you are logged-in into these social networks while visiting our website. If you use the plugin's functions (e.g. clicking the "Like" button, submitting a comment), such information will also be transferred by your browser to the respective social networks and possibly be stored there. Please consult the privacy policies of these services for further information about how they collect, use and store your personal data.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. Our website uses Google Analytics, including the Universal Analytics features. Universal Analytics allows us to analyse activity on our website across multiple devices (e.g. when a laptop is first used and then later a tablet). This is made possible by assigning an anonymous user ID to each user. However, no personal details will be passed on to Google. Although Universal Analytics adds additional features to Google Analytics, it does not mean that data protection measures will be compromised. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

In the event that you wish to avoid disclosure of any personal data, which could be shared through the tracing service of Google Inc. you are advised to make use of the deactivation-add-on as supplied by Google under “". Additionally, you are also entitled to withdraw any pseudonym user profiles at any time for future effect, should these have been created.

Also, you can exercise your general right to object to the use of your data for advertising purposes at any time with effect for the future. In view of the discussion on the use of analytical tools with complete IP addresses, we would like to point out that this website uses Google Analytics with the extension "_anonymizeIp()" so that IP addresses are only processed further in abbreviated form to prevent them being linked directly.


Anonymous data is collected and saved by use of solutions and technologies by econda GmbH in order to optimize our website. Such data is used to create usage profiles with the use of pseudonyms. Cookies may be used to ensure that your internet browser is recognized again at a later visit. Usage profiles are not associated with the visitor or with the data of the person using a pseudonym, unless with specific permission. In particular, IP addresses will be rendered directly after use, making it impossible to create usage profiles for IP addresses. You can object to the collection and saving of this data in the future at any time by clicking on the following link:

Use of cookies

We use cookies on various pages, in order to make visiting our website an attractive experience and to enable the use of certain functions. Cookies are small text files which are stored on your computer. Most of the cookies which we use are deleted from your hard disk at the end of your browser session (so-called session cookies). Other cookies remain on your computer and enable us to recognise your computer the next time you visit our website (so-called permanent cookies). These cookies serve to welcome you by your user name and avoid the need for you to repeat the process of re-entering your password or entering your data in forms again when placing subsequent orders. Our partner companies are not permitted to collect, process or use personal data from our website by means of cookies.

"In order to optimise our website and to tailor its design to the given needs, solutions and technologies of econda GmbH ( are applied to collect and store anonymised data and to create usage profiles from these data, using pseudonyms. Cookies which enable the recognition of an internet browser may be used for this purpose. Usage profiles are not combined with data on the individual to whom the pseudonym applies without the visitor's express consent, however. In particular, IP addresses are rendered unrecognisable directly after receipt, making it impossible to link usage profiles to IP addresses. Visitors to this website can revoke their consent to this collection and storage of data here at any time for the future."

Right of access

Under the provisions of the Federal Data Protection Act, you are entitled to access your stored data free of charge and, where appropriate, to have such data corrected, blocked or erased.

Data protection contact

Regarding any questions on the collection, processing or use of your personal data and with regard to the accessing, correction, blocking or erasure of data and the revocation of granted consent, please contact us by e-mail at:

  • Villeroy & Boch AG / Bathroom & Wellness,  Kitchen:
  • Villeroy & Boch AG / Tableware:
  • Villeroy & Boch Tiles GmbH:

Data security

Your personal data are transmitted via the internet in encrypted form. We apply technical and organisational measures to secure our website and other systems against the loss, destruction, accessing, alteration or dissemination of your data by unauthorised persons. Access to your customer account is only possible after entering your personal password. You should treat your access information confidentially at all times and close the browser window after completing your communications with us, particularly if you share your computer with other people.